[poll results] Do You Use Social Media Trends to Inspire Product Development?

Jul 10th, 2023

While the industry itself does indeed drive the overarching trends, such as sustainability, upcycling, clean beauty and others, social media offers an avenue to highlight unique products that may otherwise not gain much traction.

While the industry itself does indeed drive the overarching trends, such as sustainability, upcycling, clean beauty and others, social media offers an avenue to highlight unique products that may otherwise not gain much traction.

The breakneck speed of social media can be daunting, often leading to unexpected and hard to predict trends that may or may not align with what you had previously planned.

While the industry itself does indeed drive the overarching trends, such as sustainability, upcycling, clean beauty and others, social media offers an avenue to highlight unique products that may otherwise not gain much traction. There is also a level of inspiration that can stem from socials that can be highly dependent on how long a trend lasts.

It is not easy to base new products off of old trends, as they may not come back around again. In the cosmetics industry this may or may not hold true depending on the trend. If highlighting a product that follows the general direction of the industry, there is a good chance it still be on trend, but a viral TikTok trend often has a limited lifespan.

This made us question:

Do You Use Social Media Trends to Inspire Product Development?

77% of you said Yes, while 23% of you said No.

Be sure to check back on Tuesday for another 1-click poll!

Peer review allows for a paper or research to be properly criticized and ultimately allows it to be a more productive piece in further expansion of the topic.

[poll results] How Important is it to You That the Cosmetics R&D Articles You Read are Peer Reviewed?

Peer review allows for a paper or research to be properly criticized and ultimately allows it to be a more productive piece in further expansion of the topic.

Beyond the medical field, people use the internet to ask for mechanic advice, research diets and even create their own formulations for cosmetics.

[poll results] Do You Whip Up Your Own Formulas to Use at Home?

Beyond the medical field, people use the internet to ask for mechanic advice, research diets and even create their own formulations for cosmetics.

As of the summer of 2023, short ingredient lists are popular with consumers. They allow for the consumer to quickly learn what is in a product and feel educated on it, whether that is true or not.

[poll results] Do You Think O/W Emulsions are Easiest to Formulate?

As of the summer of 2023, short ingredient lists are popular with consumers. They allow for the consumer to quickly learn what is in a product and feel educated on it, whether that is true or not.

Improve Your Haircare Formulations with Surface Zeta Potential Analysis

Improve Your Haircare Formulations with Surface Zeta Potential Analysis

Want to improve the formulations of your shampoos and conditioners? Want to find out how to determine if a shampoo or conditioner has the desired effect on hair? Zeta potential measurements can help.

INCI lists are more intended for formulators and regulatory purposes than consumers, yet they do highlight significant ingredients and offer insight into what could potentially contribute to a formula working the way it does.

[poll results] Do INCI Disclosures on Products Help your Formulating Work?

INCI lists are more intended for formulators and regulatory purposes than consumers, yet they do highlight significant ingredients and offer insight into what could potentially contribute to a formula working the way it does.

Samples are a part of the fun at events, and there are certainly more ways to obtain them that imply a more direct use of testing, such as specific requests to a company.

[poll results] How Important is it to Have Access to Samples from Ingredient Suppliers for Product Development?

Samples are a part of the fun at events, and there are certainly more ways to obtain them that imply a more direct use of testing, such as specific requests to a company.

In the field of research in cosmetics media is still written and published in scientific journals and video/audio of research is not always available.

[poll results] Do You watch Videos or Listen to Podcasts for Research Purposes?

In the field of research in cosmetics media is still written and published in scientific journals and video/audio of research is not always available.

The beauty space itself is one of the largest topics in media and offers many avenues for companies to grow. Not only do these platforms expand the market, but they also set trends and encourage innovation through communication.

[poll results] Do You Follow and/or Engage on Social Media Platforms for Work-related Purposes?

The beauty space itself is one of the largest topics in media and offers many avenues for companies to grow. Not only do these platforms expand the market, but they also set trends and encourage innovation through communication.

The cosmetic space is dominated by researchers who constantly teeter on the edge of the latest discovery, sharing passion alongside enthusiasm and innovation.

[poll results] As an Adult, was Cosmetics R&D Your Intended Career Path?

The cosmetic space is dominated by researchers who constantly teeter on the edge of the latest discovery, sharing passion alongside enthusiasm and innovation.

The cosmetic industry is a highly educated discipline, often requiring education beyond a Bachelor's degree. Luckily there is much support within industry events for further education, such as the recent talks held at the NYSCC Suppliers' Day.

[poll results] Do You Frequently Mentor or Seek Out a Mentor for Formulation Work?

The cosmetic industry is a highly educated discipline, often requiring education beyond a Bachelor's degree. Luckily there is much support within industry events for further education, such as the recent talks held at the NYSCC Suppliers' Day.

Equipment in the industry innovation in the industry has been far from stagnant; rather, new research and products for more efficient formulating continue to release.

[poll results] Do You as a Formulator Influence Testing Equipment Purchasing Decisions?

Equipment in the industry innovation in the industry has been far from stagnant; rather, new research and products for more efficient formulating continue to release.