Kulfi's Heirloom Satin Lipstick Highlights the Skinification of Lip Color

In the first half of 2023, lip makeup was the fastest-growing product category across the prestige and mass sectors, per Circana. Many new SKUs in the space feature skin-friendly formulations, as seen with the seven shades of Kulfi's new Heirloom Satin Lipstick ($30.00), which has landed at Sephora.

The hydrating formulation features vitamin E to nourish and soothe the lips and a plant-based candelilla wax blend to condition and comfort the lips.

Kulfi was a 2021 participant in Sephora Accelerate, along with 54 Thrones, Topicals and other notable brands.