
Consumers have grown wise to the fact that UV can damage their skin, yet esthetic appeal drives them toward the sun, to produce melanin-bronzed skin. Assuming consumers apply sunscreens properly, how can product developers ensure they are protected?
Consumers have grown wise to the fact that UV can damage their skin, yet esthetic appeal drives them toward the sun, to produce melanin-bronzed skin. Assuming consumers apply sunscreens properly, how can product developers ensure they are protected?