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Section: Formulas/Products > Oral Care

Purple toothpaste contains purple micro-particles believed to help brighten and whiten the teeth. Because purple is the opposite of yellow, purple colors can neutralize yellow discoloration and make the teeth appear whiter.

TikTok's Purple Toothpaste Trend: is it Effective?

Purple "toothpaste" has garnered more than 96 million views on the app, with one popular brand generating over $7,000 a month on Amazon. But this isn't a typical toothpaste.

Total Plaque Pro-Release is available in Whitening and Fresh Mint at retailers nationwide.

Colgate Addresses Plaque Bacteria with Total Plaque Pro-Release Toothpaste

It offers long-lasting 24-hour antibacterial protection and is clinically proven to significantly reduce harmful plaque bacteria between dentist visits.

Kalichem Ct2206 Lead

Kalibiome: Pure Postbiotics for Skin, Hair, Oral and Intimate Microbiome.

Innovation based on a platform of reproducible and purified postbiotics, obtained through a patented bio-fermentation, which enables the design of biotech actives specific for sensitive skin, anti-aging, hair care and oral applications.

This article describes biomimetic hydroxyapatite conjugated with quaternary ammonium salt to bring lasting antiviral and antimicrobial defense. Proposed for skin and oral care, the ingredient was tested for release properties and antimicrobial effects.

Biomimetic Hydroxyapatite, an Idea for Skin and Oral Defense

This article describes biomimetic hydroxyapatite conjugated with quaternary ammonium salt to bring lasting antiviral and antimicrobial defense. Proposed for skin and oral care, the ingredient was tested for release properties and antimicrobial effects.

Crest Densify uses a new formula to offer a defense against early tooth decay.

Crest Densify Rebuilds Tooth Enamel

Crest Densify is based on a new formula to offer a defense against early tooth decay.

Lush Toothpaste Tabs create a paste when crushed between teeth that can then be used to cleanse the mouth with a wet toothbrush.

Lush Introduces Oral Care Collection

The collection includes toothpaste tabs, mouthwash tabs and toothpaste jelly in a variety of flavors.

Cosmetics & Toiletries puts your formulating skills to the test with this weekly Label Challenge. Challenges are posted to social media on Monday, you respond in the comments, and we give the answers in our Friday newsletter.

Label Challenge Answer: Boka's Ela Mint Toothpaste

Cosmetics & Toiletries puts your formulating skills to the test with this weekly Label Challenge. Challenges are posted to social media on Monday, you respond in the comments, and we give the answers in our Friday newsletter.

Enameguard supports the buffering effects of saliva and aids in the natural remineralization of tooth enamel.

BASF's Enameguard Restores the Mouth’s Mineral Balance

Enameguard supports the buffering effects of saliva and aids in the natural remineralization of tooth enamel.

FunkkOFF! offers cleaning in-between daily brushing to refresh teeth.

FunkkOFF! TeethRefresher Stops Staining

FunkkOFF! offers cleaning in between daily brushing to refresh teeth.

The concentrated mouthwash is formulated with a proprietary blend of seven 100% natural essential oils to improve mouth health and fresh breath.

GuruNanda Creates Concentrated Mouthwash to Cut Plastic Usage

Inspired by the natural healing capabilities of ayurveda and Western medical technology, the concentrated mouthwash is formulated with a proprietary blend of seven 100% natural essential oils to improve mouth health and fresh breath.

Hello's Seriously Friendly collection is leaping bunny certified and vegan with no artificial sweeteners or flavors, dye, preservatives, parabens or gluten.

Hello Launches Treatment-focused Oral Care Collection

The launch includes four toothpastes focused on different treatments and a mouth wash.

SmileDirectClub Fast-Dissolving Whitening Strips are designed to be worn once a day for 15 minutes.

SmileDirectClub Expands Whitening Line

The new Fast-Dissolving Whitening Strips are designed to be worn once a day for 15 min.

Oral-B and Crest developed an immersive video game, 'Attack of the Cavity Creeps,' based on the late 1970s/early 1980s ad campaign that teaches kids better oral health habits.

Oral-B Previews iO10 with iOSense, Launches Cavity Creeps Video Game at CES 2022

P&G's Oral-B brand previewed its latest digital health innovations, to be highlighted at CES 2020, including the award honoree Oral-B iO10 with iOSense, a digitized toothbrush system that supports oral health.

AHE demonstrated strong benefits to oral health, enhancing the oral epithelial barrier, preventing gingivitis and potentiating wound healing and tissue regeneration, among others.

Study: Alpin Heilmoor Extract Improves Oral Hygiene

AHE demonstrated strong benefits to oral health, enhancing the oral epithelial barrier, preventing gingivitis and potentiating wound healing and tissue regeneration, among others.

Dreamstime Xxl 34987396

6 Beauty-conscious Skin and Oral Care Formulations from Ashland

Ashland’s consumer market-focused conscious beauty formulations promote sustainable and ethical lifestyles.

Ct Oral Care Ebook Sweegen 850x425

Elevating Oral Care: Free Ebook

From a look at oral care's evolution and the market's “reawakening,” to flavor innovations and natural and sustainable solutions, this e-book, sponsored by Sweegen, will excite your senses for a taste of what’s possible.

Vytrus uses a small part of the plant to obtain its stem cells to create natural active ingredients with proven efficacy in vitro, in vivo and ex vivo for personal care.

Vytrus Biotech Achieves 100% Natural Origin Across Portfolio

Vytrus sources small parts from plants to obtain stem cells from which it creates natural personal care actives. This process has earned the company a 100% Natural Origin certification across its portfolio.

Davids' latest toothpaste contains nano-hydroxyapatite, an ingredient first developed by NASA to repair astronauts' teeth that contains the same material that naturally makes up teeth.

Davids Launches Nano-Hydroxyapatite Toothpaste

Davids' latest toothpaste contains nano-hydroxyapatite, an ingredient first developed by NASA to repair astronauts' teeth that contains the same material that naturally makes up teeth.

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