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Type: News
Section: Formulas/Products > AP/Deodorant
Future ads must not feature claims that competing deodorants or antiperspirants, by inhibiting perspiration or containing synthetic ingredients including aluminium salts, are linked to health problems such as hormonal imbalances, itchiness, rashes or body odor.
ASA Rules Wild Cosmetics Deodorant Claims are Misleading
The UK-registered Advertising Standards Agency (ASA) upheld its ruling that a Dec. 2, 2022, YouTube ad and information posted on the website of deodorant manufacturer Wild Cosmetics misled consumers. The ad can no longer appear in the original form.
May 18th, 2023
Glycerin reportedly has antibacterial properties, primarily as an osmolyte. By creating osmotic pressure, it can disable or destroy bacteria cells.
Oobleq Highlights Simple Starch Hydrogel Deodorant
Metaperspirant is a simple starch-based hydrogel that acts in several ways to prevent odor. Per Oobleq, one is by forming a film and adhering to odor-causing bacteria to prevent them from cleaving the precursors found in apocrine sweat.
Apr 26th, 2023
Cashmere Mist Deodorant offers scent notes of lily of the valley, bergamot, amber, musk, Moroccan jasmine and sandalwood.
Donna Karan Releases Cashmere Mist Deodorant
Cashmere Mist Deodorant offers scent notes of lily of the valley, Moroccan jasmine and sandalwood.
Dec 19th, 2022
Variability among several ingredients allows for tuning rheology, carrying capacity, moisture vapor transmission rate and adhesive strength.
GluEco Highlights Bio-based Dermal Adhesive for Topical Delivery
Developed through a licensing agreement with Purdue University, the DermAmaize adhesive film provides the long term delivery of antimicrobial oils, antioxidants, vitamins, soothing agents, bioactives and more.
Dec 5th, 2022
The inventors have discovered that the anhydrous sticks have a good sensory profile, improved stability, great dispersion, optimal hardness, excellent payload and statistically superior anti-odor efficacy.
Patent Pick: L'Oréal Sticks it to Odor with Magnesium-based Deodorant Solid
L'Oréal has applied for a patent on a stable sensorial deodorant emulsion stick comprising a magnesium salt as an alternative to undesirable aluminum salts.
Jul 21st, 2022
The spray is said to give the user's armpits the ultimate defense, with 'ridiculously long-lasting' sweat and odor protection power.
Label Challenge Answer: Old Spice Sweat Defense Antiperspirant
Cosmetics & Toiletries puts your formulating skills to the test with this weekly Label Challenge. Challenges are posted to social media on Monday, you respond in the comments, and we give the answers in our Friday newsletter. Good luck.
Jul 20th, 2022
This week's label challenge answer is Tom's of Maine Deodorant, Men's Long Lasting Wide Stick Deodorant in the mountain spring scent.
Label Challenge Answer: Tom's of Maine Deodorant, Men's Long Lasting Wide Stick Deodorant
Cosmetics & Toiletries puts your formulating skills to the test with this weekly Label Challenge. Challenges are posted to social media on Monday, you respond in the comments, and we give the answers in our Friday newsletter.
Jun 23rd, 2022
The updated Weightless Dry Spray Collection was redesigned to give women protection with a targeted application that gets more product where it’s needed with less cloud.
P&G's Secret Weightless Dry Spray Collection Provides 48-hr Protection
The updated Weightless Dry Spray Collection was redesigned to give women protection with a targeted application that gets more product where it’s needed with less cloud.
Jun 7th, 2022
Unilever recently featured two Rexona team members who shared how they developed the company's patented deodorant technology that provides 72-hr sweat and odor protection.
Unilever Highlights Rexona Innovators on 72-hr Deodorant Protection
Unilever recently featured two Rexona team members who shared how they developed the company's patented deodorant technology that provides 72-hr sweat and odor protection.
May 24th, 2022
Body Powder
Arm & Hammer Launches Sport Collection Body Powder and Gear/Shoe Refresher Spray
The new Sport collection products are based on the company's Fresh Guard Technology and old favorite: sodium bicarbonate (baking soda).
May 2nd, 2022
The By Rosie/Jane Deodorant 100% Natural Spray is formulated with organic witch hazel, aloe and organic sugar cane alcohol.
By Rosie/Jane Debuts Deodorant Spray
By Rosie/Jane Deodorant 100% Natural Spray is formulated with organic witch hazel, aloe and organic sugar cane alcohol.
Mar 21st, 2022
Plants for Your Pits were formulated to help enhance cognitive function and support the immune system.
Green Goo Launches Plants for Your Pits Herbal Deodorants
The Plants for Your Pits line was formulated to help enhance cognitive function and support the immune system.
Feb 28th, 2022
Alo's Supernatural Deodorant is made with amla berry, vitamin C, tea tree oil, hyaluronic acid and anti-odor probiotics to soothe skin and prevent odors.
Alo Introduces First Deodorant
Alo's Supernatural Deodorant is made with amla berry, vitamin C, tea tree oil, hyaluronic acid and anti-odor probiotics to soothe skin and prevent odors.
Feb 25th, 2022
Zinc oxide decreased total bacterial growth; specifically that of the odor-producing Corynebacterium spp. and Staphylococcus hominis.
ZnO Attenuates Odor-causing Bacteria Axillary Colonization
Research published in Acta Dermato-Venereologica demonstrates the antibacterial and odor-reducing capacity of zinc oxide in the underarm area.
Dec 29th, 2021
BASF Care Creations has exhibited its theme, “Our Story of Sustainable Beauty.'
BASF Care Creations Debuts Personal Care Innovations at NYSCC
As a part of Care Creations sustainable beauty concept, the company showcases its petrolatum alternative, deo/AP formulas, eye enhancing active and hair styling formulas.
Nov 9th, 2021
dermosoft G 3 CY MB provides selective activity against bacteria that is known to be involved in body odor formation, providing efficacy in deodorant formulations.
Evonik Naturally Controls Odor with Dermosoft G 3 CY
Dermosoft G 3 CY MB provides selective activity against bacteria that is known to be involved in body odor formation, providing efficacy in deodorant formulations.
Nov 4th, 2021
Boobguard is a cream-to-powder product that protects from sweat and irritation on the breasts or thighs.
Ballsy Expands to Women's Intimate Care with Boobguard
Boobguard is a cream-to-powder product that protects against sweat and irritation on the breasts or thighs.
Oct 25th, 2021
Sensidin pure skin multifunctional provides efficacy against odor-causing bacteria at very low use concentrations while also respecting the individual microbiome.
Ashland Expands Deodorant Actives with Sensidin
As a multifunctional active, sensidin is designed to provide efficacy against odor-causing bacteria at low use concentrations while also respecting the individual microbiome.
Oct 20th, 2021
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